There are car launches and there is “THE car launch event” and the recent BMW event was certainly one of the most anticipated car launch event in local motoring industry this year. It was the launch of the all new, BMW 5 series internally called the G30. The 5 series have been around for 45 years and it is currently on its 7th generation. Why is it so important for BMW? Well for one, if it wasn’t then it would not have survived 45 years. Pushing the envelop further, it has survived many financial crisis, political crisis and several merger attempts over the years and that alone is an indicator that this class of car is something you take seriously.
BMW 5 series sedans have long been the class benchmark for a good balance of dynamic driving and ride comfort. That is why it has sold millions over the years as this vehicle is preferred by Executives as their personal ride, which many of them don’t mind driving themselves. If they want to be driven, then look for the other German brand for that. The G30, BMW 5 series is an evolutionary design from the previous generation 5 series, yet it retains its core competence; great driving dynamics, comfortable ride, advance engineering and safety and advance driver aided technology moving towards autonomous driving. For the current model, the 5 series uses the same platform as the larger flagship model, the 7 series unlike before. Previous 5 series models used the 3 series platform and lengthen it, effectively making the 5 series a larger 3 series in the past. For 2017, the new 5 series on the other hand is technically a shrunken 7 series by architecture. The local versions of the all new 5 series comes in 3 variants; 520d luxury line, the 520 M sport and the range-topping 530d Luxury. Price starts at P4.6 million for the 520d Luxury line at launch.
The Cebu launch was hosted by Autowelt Cebu (under the umbrella of Gateway Group). It was well attended by BMW clients, BMW fans, Media, Motoring enthusiasts, prospects and friends of BMW Autowelt Cebu. The event started with an audio/video presentation, grand reveal of the all new 5 series, a welcome address by Gateway Group’s EVP, Mr. Michael Goho and a sumptuous dinner followed. BMW fans are excited with what is in store for the all new 5 series in our local market. Even more excited with what is in store for BMW in the coming years when they release their new models and the all new 3 series.